Facebook Ads Masterclass - GOLD COAST

Facebook Ads Masterclass - GOLD COAST

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A workshop brought to you by Level Up Republic and hosted by Fred Porter
Facebook Ads Masterclass
Friday 8th of March, 2019
9:30am - 1:00pm

Want to set yourself up for business success?
-Yes! But I'm a novice when it comes to Facebook Ads
-Yes! I'm kinda familiar with Ads, but want to dig a little deeper.
-Please... I'm a pro! There's possibly nothing else to know...right??
Well, if you fit any of these shoes, this workshop is for you!
After huge demand, we've finally launched our first Facebook Ads Masterclass!
Introducing Facebook Pro Marketing Expert, Fred Porter!

Fred is hilarious, matter-of-fact and has a sassy profile pic, but... His biggest asset? He is a Facebook Ads guru, a digital marketing expert and even has Facebook Pro Marketing Expert status to boot.... (No biggie, but really it is!)
Dani, from Level Up Republic personally sat down with Fred to discover the course outline and after a few laughs it was down to business. After an intensive 2 hour workshop rehearsal, all I can say is... Fred's experience and knowledge about Facebook Ads is second-to-none.
Fred enjoys breaking down complex technical matters into easy-to-understand concepts for small and medium-sized businesses, marketing teams and Level Up Republic workshop attendees.
In the past 2 years, Fred has built more than 200 Facebook Campaigns and is proud to achieved Facebook Pro marketing status. He is proud to share his depth of knowledge and unique perspective to those wanting to learn how to master the art of Facebook (and Instagram) Advertising.
So, Level-Upperers (that's a word now, K?) do you want to set yourself up for business success, but get brain freeze when you hear the words Facebook Ads?
Thought so.
What level is this workshop?
Beginners to Intermediates. 
"But I'm a novice when it comes to Facebook Ads" Great! At the workshop you'll learn everything you need and nothing you don't.
"I'm kinda familiar with Ads, but want to dig a little deeper. Should I come?" Absolutely. Facebook is changing by the week, if not by the minute.  
"I'm mostly on Instagram for my business. I only want to know about Instagram Ads" Perfect. To do Instagram Ads you need to be using Facebook Ads Manager, at this workshop you will learn both!
So what will the workshop cover?
-Why boosted posts aren't as bad as people say
-What posts are best for my business
-How you can have the Instagram Swipe Up feature even if you have less than 10,000 followers.
-Deep dive into Facebook bots
-Automating your business and buying back your time thanks to Facebook, all while attracting more sales. 
This is no ordinary Facebook Ads workshop! You may even take away more than you signed up for at this not-to-be missed half day workshop. It's time to level up your business through Facebook Ads! 
Even if you've played around with Facebook Ads before, or a total novice, we will have everyone on the same level very early on in the workshop.
What you'll need to bring:
-Create a Facebook Ads Manager (after purchasing a ticket, we will send you the 101's of this)
-Download Ads Manager to your mobile handset

Facebook Ads Masterclass 

Module 1: Introduction

  • Why Facebook?
  • Why should I pay for Ads?
  • The mysterious Algorithm - what happened?
  • Ads vs Posts
  • Boosting Posts - yes or no?
  • Posting Strategies
  • Promotions on Facebook
  • Facebook Business Manager

Module 2: Getting Started

  • Landing Pages
  • Facebook Pixel
  • Measuring Conversions
  • What makes a good Ad

Module 3: Target your Audience

  • Research with Audience Insights
  • Intro to Audiences (Targeting)
    • Saved Audiences: Interests, Demographic, Behaviours
    • Custom Audiences: Email Lists, Pixel Activity
    • Lookalike Audiences
  • Targeting Examples
    • Local area targeting
    • Interest targeting for Fashion
    • Targeting by Life Events
    • Targeting Parents (talk to Mum)
    • Interest expansion
    • Narrowing your audience and why

Module 4: Build your Campaign 

  • Simple campaign structure
  • Ad formats and objectives
  • Setting your budget
  • Complex campaign structure
  • Duplicating campaign elements
  • Publish your campaign

Module 5: Understanding your Results

  • Metrics and definitions explained
  • How do I know if my results are good (or not)?
  • Testing and Optimising strategies

BONUS Module 6: Mobile Formats 

  • Facebook and Instagram Stories
  • Why mobile?
  • Mobile Ad Formats
  • Practical examples

DOUBLE BONUS Module 7: Messenger Marketing 

  • Why Facebook Messenger?
  • What is a Bot?
  • Is a Bot for you?
  • Considerations for planning your Bot
  • Introduction to ManyChat

TRIPLE BONUS Module 8: Bot Building Workshop

  • A step-by-step practical session where you will learn how to build your very own Facebook Messenger Bot using the free tier of ManyChat


$125.00 ticket includes: 
  • 3.5 hour workshop designed to give you a whole lotta confidence and actionable tools to start using as soon as you leave.
  • Step by step setup of a Facebook Ad in Facebook Manager
  • 8 Training Modules of Facebook Ads 
  • Connecting with like-minded people with a common goal
  • BONUS offers from our host normally reserved for exclusive clients. (AKA Fred has some surprises up his sleeve)
**Payment plans available**
email hello@leveluprepublic.com.au to enquire.