[Brisbane] Mon 20th May: Facebook Ads Masterclass

[Brisbane] Mon 20th May: Facebook Ads Masterclass

Regular price
Sale price

Facebook Ads Masterclass
Instagram & Mobile Modules
Monday 20th of May, 2019
9:30am - 1:00pm
Newstead Studios, 22 Ross Street, Newstead, QLD
Early bird - $199 [ends 7th May, 2019]
Standard - $249

After a sell-out Gold Coast workshop, tada! We've launched our next BRISBANE Facebook Ads Masterclass!
Level Up Republic closes the gap between experts and students, giving you affordable access to industry professionals. We understand everyone's budget is different, and often hiring consultants and experts may not be possible, so our workshops are a great way to discover what you can learn for yourself, what you can outsource and what you can hire experts for.
Do you struggle when it comes to nailing Facebook Ads? We understand your pain!
In this half-day workshop, we will help you get your Facebook Ads skills up to scratch and start seeing actual results within days in terms of reach, eyeballs on your content and in turn, an increase in signups and sales.
Are you looking to use Facebook Ads to build communities, drive traffic, offer products, grow a list, send customers to your website and ultimately sell online?
This 3.5 hours workshop is designed for newbies to intermediate's who want to set themselves up for business success.

This workshop is for you if:

  • You're a startup, solopreneur or business owner
  • You are a social media manager, VA, account manager
  • You work for an agency or want to be able to offer additional services to your clients
  • You are a digital marketer looking to add Facebook Ads to your services
  • You work in a corporate role and want to add Facebook Ads as a skill
  • You manage a team of social media marketers and want to understand the fundamentals 
Well, if you fit any of these shoes, this workshop is for you!
Introducing Facebook Pro Marketing Expert, Fred Porter!

Fred Porter has a career in media and entertainment marketing spanning more than 20 years. From his beginnings as a leading event promoter in Sydney, to his long term engagement building one of Australia’s fastest growing entertainment companies out of Melbourne, Fred has played a crucial role in the marketing and promotion of entertainment brands around the world. Since launching Agent Digital almost 4 years ago, Fred has built more than 200 Facebook campaigns and achieved Facebook Pro Marketing status. He is happy to share his depth of knowledge and unique perspective with those wanting to learn how to master the art of Facebook Ads. Fred enjoys taking the technical subject matter and breaking it down into actionable and easy-to-digest modules for everyday people.
So, Level-Upperers (that's a word now, K?) do you want to set yourself up for business success, but get brain freeze when you hear the words Facebook Ads?
Thought so.
What level is this workshop?
Beginners to Intermediates. 
"But I'm a novice when it comes to Facebook Ads" Great! At the workshop you'll learn everything you need and nothing you don't.
"I'm kinda familiar with Ads, but want to dig a little deeper. Should I come?" Absolutely. Facebook is changing by the week, if not by the minute. This workshop will give you the fundamental skills and the current trends that you can jump on board and start using right away.
"I'm mostly on Instagram for my business. I only want to know about Instagram Ads" Perfect. To do Instagram Ads you need to be using Facebook Ads Manager, at this workshop you will learn both!
So what will the workshop cover?
-Why boosted posts aren't as bad as people say
-What posts are best for my business
-How you can have the Instagram Swipe Up feature even if you have less than 10,000 followers.
-Deep dive into Facebook bots
-Automating your business and buying back your time thanks to Facebook, all while attracting more sales. 
This is no ordinary Facebook Ads workshop! You may even take away more than you signed up for at this not-to-be missed half day workshop. It's time to level up your business through Facebook Ads! 
Even if you've played around with Facebook Ads before, or a total novice, we will have everyone on the same level very early on in the workshop.
What you'll need to bring & do:
-Create a Facebook Ads Manager account (after purchasing a ticket, we will send you the 101's of this)
-Download Ads Manager to your mobile handset
Facebook Ads Masterclass


Module 1: Introduction

  • Why Facebook?
  • Why should I pay for Ads?
  • The mysterious Algorithm explained
  • Ads vs Posts - what’s the difference?
  • Boosting Posts - yes or no?
  • Strategies to improve Post reach
  • Running promotions on Facebook
  • How to setup Facebook Business Manager


Module 2: Getting Started

  • What are Landing Pages used for?
  • What does the Facebook Pixel do?
  • How to setup the Facebook Pixel
  • Understanding and measuring Conversions
  • What makes a good Ad?
  • How to avoid Disapproved Ads


Module 3: Target your Audience

  • Researching with Audience Insights
  • How Facebook Ads works like a Funnel
  • Audiences explained
    • Saved Audiences: Interests, Demographic, Behaviours
    • Custom Audiences: Email Lists, Pixel Activity
    • Lookalike Audiences
  • Targeting Examples
    • Local area targeting
    • Interest targeting for Fashion
    • Targeting by Life Events
    • Targeting Parents (talk to Mum)
  • Audience size matters
    • Interest expansion
    • Narrowing strategies
    • Understanding audience overlap
  • Targeting cheat-sheets
    • Demographic
    • Interest
    • Behaviour


Module 4: Build your Campaign

  • Simple campaign structure
  • Ad formats and objectives
  • How do I set my budget?
  • Complex campaign structure
  • Step by step guide to building a complex campaign by duplicating layers
  • Why should I trust a machine?


Module 5: Understanding your Results

  • Metrics and definitions explained
  • How do I know if my results are good (or not)?
  • Sample results revealed
  • Filtering campaign results by Performance and Delivery
  • Testing and Optimising strategies


*BONUS MODULE*: Instagram and Mobile Formats 

  • Why put mobile first?
  • Mobile format wars - vertical wins!
  • Facebook and Instagram Stories
  • How to advertise on Instagram
  • Practical examples and sample results 
Tickets are $249 
[early bird $199 - ends May 7th, 2019]
  • 3.5 hour workshop designed to give you a whole lotta confidence and actionable tools to start using as soon as you leave.
  • Step by step setup of a Facebook Ad in Facebook Manager (before workshop)
  • 5 Training Modules of Facebook Ads + *BONUS* module 
  • Connecting with like-minded people with a common goal
  • BONUS offers from our host normally reserved for exclusive clients. (Fred has some surprises up his sleeve!!)
**Payment plans available**
email hello@leveluprepublic.com.au to enquire.